A Complete Guide to Calculating Customer Acquisition Cost for SaaS

Introduction

In most industries, success is a careful balancing act between risk and reward. You can't create a successful product in the SaaS world without investing time, money, and energy from the get-go.

The trick to SaaS success is finding ways to guard yourself against risk while increasing your odds of reaching your business goals. A handy calculation to use during this process is the customer acquisition cost (CAC) of your SaaS product. 

Source : https://dzone.com/articles/a-complete-guide-to-calculating-customer-acquisiti