With consumers increasingly picky about going out to the movies rather than sitting at home and streaming all the great shows we have to choose from, it was quite a surprise to see how well The Odyssey did in the more expensive 70mm IMAX theaters. You paid a premium for the privilege of getting to see an epic spectacle on a screen and in an auditorium that is every bit as much a spectacle as the movie itself because it's a significant departure from what most of us can experience at home.
Source : https://www.pocket-lint.com/how-to-have-an-imax-like-experience-at-home/
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