Say what you will about the Apple TV 4K -- it's too expensive, and it doesn't play nicely outside the Apple ecosystem -- but it's still my streaming box of choice in my living room. A big part of that is due to its user interface, and Apple's unmatched there if you ask me. The major selling point is the fact there are no ads on the Apple TV homescreen, something no other box can say. I also have a Roku Ultra in my bedroom, so I know what an interface is like when it has ads. It's not like the Roku doesn't get the job done, but I certainly prefer the cleaner look of the Apple TV 4K.
Source : https://www.pocket-lint.com/apple-tvos-overhaul-change-pointless/
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