Earlier this week, it was revealed that, for the first time ever, streaming viewership overtook broadcast and cable combined, signaling what many have predicted for a long time: the death of traditional TV. And while there are plenty of contributing factors to the end of nearly a century of terrestrial TV dominance, I think we can all agree that the inciting event was Netflix's disruptive introduction of low-cost, ad-free streaming back in 2007. And while most industry watchers, as well as savvy consumers, knew that cheap, ad-free watching probably wouldn't last forever, streaming's decline into something that is basically cable, but worse, has happened a lot faster than I think most hoped for.
Friday, 20 June 2025
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More ads hit Max as streaming continues to speedrun its own demise

About WillyLiambi
An IT professional software developer, desktop, web and mobile. Have been working in the tech industry for 13 years. husband, father , citizen , global traveler.
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