Last week, Amazon Ads and Roku announced a partnership and integration that means a lot for your streaming devices. If you previously had an Amazon Fire Stick or Fire TV, you were getting ads through the Amazon Demand-Side Platform (DSP), meaning that advertisers that used Amazon DSP were reaching you through the device you were specifically using. The new partnership between Amazon Ads and Roku opens up the DSP's possibilities, allowing advertisers to reach more people.
Source : https://www.pocket-lint.com/amazon-and-roku-ad-partnership/
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