For a long time, the Amazon Kindle has gone unchallenged on a serious level. There were e-readers launched prior to the original 2007 Kindle model, and many competing devices have shipped since -- but in the US and Canada, those rival products have typically become also-rans in terms of sales. While it's perfectly viable to buy a Kobo or a Nook, the default e-reader for the masses is a Kindle.
Source : https://www.pocket-lint.com/will-rival-e-ink-tablets-force-amazon-to-open-up-kindle/
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