LG's Ad Solutions division has entered into a new multi-year partnership with AI marketing platform Zenapse, with the two companies coming together to build "a new frontier for Connected TV (CTV) advertising." This alliance will see the firms join forces to better leverage their respective strengths: LG's wide-reaching webOS smart TV platform, and Zenapse's emergent Large Emotion Model (LEM) technology.
Source : https://www.pocket-lint.com/lg-ushering-in-ai-driven-tv-ads/
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