Less than half of Discovery+ subscribers in the US are also subscribed to HBO Max. But would they feel more inclined to subscribe to a single video streaming service if it offered content from both?
Earlier this year, AT&T spun off WarnerMedia and merged it with Discovery in a $43 billion deal that is due to close in the coming months. When that happens, according to Gizmodo, their flagship video streaming services, HBO Max and Discovery+, will combine into one mega service.
The president and CEO of Discovery Streaming, JB Perrette, is reportedly discussing steps to make it happen. It sounds like, in the beginning, HBO Max and Discovery+ could be offered as a bundle. But, eventually, Warner Bros Discovery (the new name of the merged company) may merge the two video streaming services into one. FierceVideo said Perette has described both services as an "incredibly attractive tech buffet".
Perrette also believes a combined service would deliver "meaningful cost savings" and "meaningful consumer benefits" to subscribers.
Keep in mind Discovery+ starts at $5 per month with ads and includes content from every media property under the Discovery umbrella, including HGTV, Food Network, TLC, Animal Planet, OWN, Discovery, Discovery+ Originals, Magnolia Network, A&E, Lifetime, History, Science Channel, and The Dodo.
As for HBO Max, it starts at $10 per month with ads and has everything in the HBO catalogue, such as The Game of Thrones, as well as Max Originals like Mare of Easton. It also streams content from other Warner Media brands, including DC Entertainment, The CW, Cartoon Network, TNT, and TCM.
It's unclear, of course, when exactly HBO Max and Discovery+ will merge, let alone how much it will cost. But it's hopeful to know executives are discussing it.
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