Imagine spending more than a thousand dollars on the most vibrant and sharpest picture that money can buy, only for the screen to become damaged. It's a frustrating scenario that is enough to rouse any invested consumer. OLED TVs deliver incredible picture quality and are among the best TV technology in the business. As such, these TVs come at a premium cost that is far more substantial than the average 4K TV. Protecting this investment would be a rather high priority.
Source : https://www.pocket-lint.com/what-to-know-about-burn-in-with-oled-tvs-and-how-to-avoid-it/
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