If you're Netflix, the biggest existential threat to your business is users closing your app. You need folks to constantly be streaming as much as they can, whenever they can, no matter what changing economic conditions may be doing to their wallets. As long as they can keep finding one more show to watch, maybe the threat of cancellation can be kept at bay.
Source : https://www.pocket-lint.com/streaming-scene-netflix-is-now-using-ai-to-keep-you-glued-to-their-app/
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