It's becoming more and more common to see a streaming service offer an ad-supported tier for a much lower price than it would be to skip them. For example, you can almost save $20 on Netflix if you are okay with watching ads. For Netflix, that's paying off as data shows there are more than 70 million subscribers on that tier.
Source : https://www.pocket-lint.com/prime-videos-ads-subscribers-leaving/
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