Apple is banking a lot on Apple Intelligence. It's the main selling point of the iPhone 16 lineup, including the new iPhone 16e -- in fact, it's why all those devices use an A18 chip instead of a mixed set of processors. It's also becoming a major feature of macOS and iPadOS, so there's no turning back for the company, at least not without a lot of engineering work, not to mention backtracking on marketing.
Source : https://www.pocket-lint.com/apple-is-being-overly-ambitious-with-apple-intelligence/
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