Your smart TV, like so many other devices in your world that are connected to the internet, wants to know as much about you as possible. Your TV wants to know which shows and movies you like and which ones you don't like. It wants to know for how long you'll watch something new before giving up, and how much time you spend on one particular streaming service versus another.
Source : https://www.pocket-lint.com/automatic-content-recognition-explained/
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