When a company releases a different version of the same device on a near-annual basis the way that Apple releases MacBooks and iPads, there's always going to be a danger that the public will lose some interest. The products need to offer something new and different that will catch the consumer's eye. It is certainly what the company did with the new iPad Pro and iPad Air editions.
Source : https://www.pocket-lint.com/this-macbook-feature-would-be-game-over-for-ipad/
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