Apple wants to be the 'thin' company again - MrLiambi's blog


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Thursday 20 June 2024

Apple wants to be the 'thin' company again

If you've been exposed to Apple marketing for more a year or two, you're probably familiar with the company's obsession with thinness. For a while, it seemed like it was the only thing Apple cared about -- shaving off a millimeter here or there so that it could claim bragging rights for the latest iPhone, iPad, or Mac. It's why we have the MacBook Air and the iPad Air. The trend became a joke in pop culture, and occasionally a serious complaint given a few high-profile product failures.

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