Google generates hundreds of billions of dollars in revenue every year selling ads across the internet. It's able to do so against information about you and me that's been collected from a variety of sources - including tracking technologies like cookies. But, through its Privacy Sandbox initiative, the company wants to find new ways of collecting users' interests without tapping into their personal information. We detail how the program has made strides while struggling with controversy all along the way.
Source : https://www.pocket-lint.com/what-is-google-privacy-sandbox-how-will-it-replace-cookies/
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