Trump's campaign exploited default opt-in settings. It cost his supporters millions. - MrLiambi's blog

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Sunday, 4 April 2021

Trump's campaign exploited default opt-in settings. It cost his supporters millions.

Trump's campaign exploited default opt-in settings. It cost his supporters millions.

Trump is gone from the White House, but his supporters are still feeling the hurt of his campaign's insidious fundraising tactics.

A new report from the New York Times shows how the Trump campaign used default "opt in" checkboxes to eke as much money as possible out of unwitting donors. While the actual amount taken in by this tactic remains unknown, the campaign ended up refunding 10 percent of the $1.2 billion it raised leading up to and after the election. That's $120 million in refunded donations.

In small print, and dwarfed by surrounding, unrelated bold and all-caps text, the president's website defaulted to pre-checking boxes that turned one-time donations into monthly and even weekly ones as Election Day neared. Trump's anger at being out-raised by Democrats reportedly fueled the tactics.  Read more...

More about Fundraising, Trump, Culture, Web Culture, and Politics



Source : http://feeds.mashable.com/~r/Mashable/~3/3LUJA0T-ZIM/

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