Dammit, Google's ad about the COVID vaccine got me good - MrLiambi's blog

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Sunday, 4 April 2021

Dammit, Google's ad about the COVID vaccine got me good

Dammit, Google's ad about the COVID vaccine got me good

Move over, Dear Sophie. There's a new Google ad tearjerker in town.

Google released a video advertisement on March 23 on YouTube, that aired on TV during an NCAA Final Four game Saturday, using Google search terms, business listings on Google maps, and Google calendar events to illustrate the country's transition to life after COVID-19 closings lift. 

Replicating the format of the 2009 ad Parisian Love, it tells a story through typed search queries and other Google products. The video begins with searches for terms like "quarantine" and "social distancing." Then, things begin to change when the search term "sweat pants" gets changed to just "pants." Virtual events on the Google calendar become regular playdates and happy hours, not virtual ones. Google Maps business listings of restaurants and theaters get changed from "temporarily closed" to "open." The word "Pandemic" gets deleted from the search phrase "Pandemic family activities" to become simply â€" sob â€" "family activities." I'll give you a minute to compose yourself. Read more...

More about Google, Advertising, Vaccine Covid 19, Culture, and Web Culture



Source : http://feeds.mashable.com/~r/Mashable/~3/QquI37Q6ouk/

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