The NFL's new multi-billion dollar TV deal prepares for the death of cable

Death, taxes, and NFL ratings. 

For the longest time, you could count on tens of millions of Americans tuning into pro football every weekend. Things would come and go, but the league's ratings were a behemoth that only grew. 

In many ways, that's still true. The NFL is wildly popular â€" no sport, no TV product at all, even comes close. The league's newly struck TV deal, worth $113 billion in total, is proof of that. But ratings did decline seven percent in 2020. 

To be clear, the NFL is not struggling. Even with that drop, regular season games â€" mostly meaningless matchups â€" averaged 15.4 million viewers, which is plainly bonkers. The Super Bowl had 102 million viewers. So yeah, not struggling. Read more...

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