Apple will soon no longer let users âsubscribeâ to podcasts. Instead, podcast fans will âfollowâ their favorite shows.
This change to Apple Podcasts will roll out with the release of iOS 14.5. However, the next iOS update beta, where users can currently see the change, is currently available.
The switch from âsubscribeâ to âfollowâ in Apple Podcasts was first noticed by PodNews, an outlet that reports on the podcasting industry.Â
It may seem like semantics, but itâs actually a pretty important update. Edison Research, a market analysis firm, found that 47 percent of people who donât listen to podcasts thought it cost money to âsubscribeâ to podcasts. In a recent newsletter, senior vice president of Edison Research Tom Webster stressed that the reason for this is because of the word âsubscribe.â Read more...
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