The goal of every streaming service is to keep you watching for as long as possible. While you are logging minutes, platforms are cashing in on ad sales while explaining to its shareholders and potential buyers that view time keeps going up. In essence, it doesn't quite matter what you're watching as long as you keep going. Streaming services will keep tabs on what is popular and what isn't, but the goal is eyeballs for as long as possible.
Source : https://www.pocket-lint.com/streaming-services-podcasts-dvd-commentary/
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