If you've been shopping for a TV in the past few years, you've no doubt stumbled across one or more "art" TVs. These are meant to transform a TV from a black rectangle (when nothing's on) into a focal point of your room, graced by a rotating library of photos or paintings. They're a step beyond just having a screensaver -- they use matte textures to kill reflections, and sometimes come with frames available in different colors and textures. Samsung's art TVs are literally branded The Frame.
Source : https://www.pocket-lint.com/things-i-hate-about-art-tvs/
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