Prime Day a flop? Amazon refutes report of 41% drop in sales

A third-party Amazon retail consultant by the name of Momentum Commerce is making splashes across the web with a potentially damning new report: the consultancy is alleging a year-over-year Prime Day sales decline of 41% for the first day of the 2025 sales event (via Forbes).

Source : https://www.pocket-lint.com/amazon-pushes-back-against-prime-day-2025-report/