You could say that Amazon Prime was one of the first omnisubscriptions, preceding the likes of Apple One and Google One. While Prime is ultimately about shopping, you get a lot more for your money than free shipping, such as Prime Video and Amazon Music. The idea is that you'll be so attached to these perks that taking your cash elsewhere is unthinkable.
Source : https://www.pocket-lint.com/free-kindle-books-with-prime/
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